Why is “zero” such a hot-button word?
Zero is often used to illustrate something "free" or minimal. Zero is supposed to make consumers jump for what ever the product is. Just about every car commercial I hear makes is sound like you could get a car for free.
"Zero money down! Get 0.0% financing for up to 72 months!"
or my personal favorite:
"Zero grams trans fat (the kind that kill you slowly and is nearly impossible to break down in your body and serves no positive purpose)....per serving."
This translates to: 0.4 grams trans fat per serving - just enough to be considered too minimal to count. If you have three servings, it adds up.
Everything is zero or free these days, and if its not, there are way to get it for free (not that I endorse nor approve of this.) I think Apple has done a great job combatting this. Not only do most of their products kick ass, but charging up the waa-zoo makes the products seem more valuable. I can get a "cheap" Dell with a fast processor and large graphics card for a 1/4th what I could get a comparable Mac for. But the Mac's quality - incorrectly perceived so or not - is higher than that of the cheap Dell.
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